Exclusive, pre-qualified roofing leads.
We run the ads, we pay for them, and every homeowner is screened before they reach you.
estlyestlyleadgen.com
Before we start
We're probably the most expensive lead company you'll talk to.
Here's what's behind every lead, and why it ends up costing you less.
$30k
invested by our team to partner with a premium homeowner data provider.
AI finds and qualifies
AI matches homeowners to your ideal customer profile, then checks every response against your criteria before you see it.
Yours alone
Each lead goes to one company. Never shared, never resold.
We pay the ad spend
No ad budget, no retainer. You pay for qualified leads only.
estly
Quick question
Are you running ads or paying for leads right now?
What you spend each month
With Estly: $0 ad spend and no retainer. You only pay for qualified leads.
Never run ads? Fill in a quote they've had from an agency, or what a lead seller charges them.
What it really costs you
Ad spend$2,000
Retainer / agency fee$1,500
Total each month$3,500
Leads (ad spend ÷ $20)100
Appointments (1 in 5)20
Real cost per appointment$175$3,500 ÷ 20
How we get you there
So how do we get you more appointments for less? You just went through it.
YOU1
Saw an ad
Targeted to the right people in the right area.
YOU2
Answered a form
Questions that screen out anyone who isn't a fit.
YOU3
Ended up on a call
Ready to talk, because they asked for it.
Your homeowners go through the same steps, and we screen out anyone who isn't a fit.
estly
Try the homeowner form
We look for every reason to disqualify a lead.
Pick an answer
Click through as a homeowner. A wrong answer ends the form, and that person never reaches you.
Delivery
Leads hit your phone the second they qualify.
Text, email, or straight into the CRM you already use. You call while they're still expecting you.
Example notifications.
Side by side
Your cost per appointment vs ours.
What you pay now
Ad spend + retainer$3,500
Leads100
Appointments (1 in 5)20
From your numbers a moment ago.
Real cost per appointment$175
Estly qualified leads · ad spend included
Real cost per appointment$160
YOU SAVE PER APPOINTMENT
$0
Saved per month$0
What protects you
We don't make money unless you do.
Bad leads get replaced
Wrong number, not the homeowner, or outside your area? We replace it. It's written into the agreement.
Exclusive, always
Your leads are never sent to another company.
No ad budget, no retainer
We carry the ad spend. You pay for qualified leads, batch by batch.
Guaranteed lead count
We keep running until your full batch of qualified leads is delivered. Closing them is your team's job.
How billing works
Prepay your first batch. Then pay per batch or weekly.
1First batch: prepaid
You pay for your first batch of qualified leads up front. The campaign launches once it's paid.
2After that: per batch or weekly
Once the first batch is delivered, keep buying batches, or get billed each week for the qualified leads you received. Your choice.
ServiceExclusive qualified leads
Price per lead$80
Ad spendIncluded
First batch, paid up front$2,000
After thatPer batch or weekly
Next steps
Let's get your first leads moving.
1
Lock your criteria
Service area, job type and what counts as qualified.
2
Sign & pay
Simple agreement. Replacements are written in.
3
Campaign goes live
We build and run the ads in your area.
4
Leads arrive
Straight to your phone, inbox or CRM.
estlyandrew@estlyleadgen.com · estlyleadgen.com